One of the largest signs yet to be erected on Lincoln Way in Ames is shown here as it was hoisted into position yesterday. The 16-foot wide sign signals completion of construction on the Goodyear building, underway since last August. The sign, which cost $4,000, has a border of 130 flashing bulbs.
The truck doors read, Iowa Neon Light Co. Two houses (402 and 408 Lincoln Way) and a neighborhood grocery store (404 Lincoln Way) were removed in 1957 to provide the site for the new Goodyear Service Store (402 Lincoln Way). View photos of the moving of the house. Learn more about Van's Grocery. Visible at right in the above image is the house at 416 Lincoln Way. Before the move, the Goodyear Store was located at 219 Main Street.
Ames Daily Tribune, August 8, 1957
J.P. Lawlor, Ames mayor, is shown breaking ground for the new Goodyear Service Store in the 400 block on Lincoln Way. Looking on are, from left, Frank O'Brien, store manager; Eddie Wixon, secretary of the Ames Chamber of Commerce, and John Carpenter, city manager. When completed, the building will be 135 by 50 feet, with a 140 by 80-foot parking lot adjoining. The building will include a retread plant.
STORE NOW OPEN
Ames Daily Tribune, January 7, 1958
The [Goodyear] Service station at 402 Lincoln Way is now open for business. Although not all decorations to the building have been finished, a complete line of merchandise has been installed in the new store. An announcement of the opening is carried on another page in The Tribune today.
Besides tires, the Goodyear Service Store offered large and small appliances, lawn mowers, outboard motors, dishes and televisions.
GRAND OPENING
The new Goodyear Service Store, Lincoln Way at Washington, is having a Grand Opening Thursday, Friday and Saturday, March 27, 28, and 29. Plenty of free parking!
FREE GIFTS
Orchids for the ladies (500 each day). Balloons for the Kiddies! Notebooks for the Men! Various Other Gifts!
$1,000 IN DOOR PRIZES
Register for: 1. Set of 4 Goodyear Captive-Air Safety Tires (your size). 2. G.E. Automatic Clothes Dryer. 3. G.E. Portable Radio. 4. Deluxe Barbeque Grill. 5. Chaise Lounge.
TELEVISION WINNER
Ames Daily Tribune, February 22, 1958
The winner of a television set and the first loser are pictured this morning outside the Goodyear Service Store, Lincoln Way at Washington Avenue. Otis Jarrett, 117 20th St., left, won the set. John Lawson, 518 20th St., went away empty handed after sleeping outside the front door all night to be the first inside this morning.
OPEN FOR BUSINESS AT OUR NEW LOCATION - 402 LINCOLN WAY
Ames Daily Tribune, January 7, 1958
We invite you to visit our ultra-modern retread plant. Repairing all size tires of passenger and truck tires. 24 hour service guaranteed.
Our modern service department is completely equipped to handle all sizes and types of tires. Guaranteed work performed. Mr. Farmer, our complete on-the-farm service is tailored to your needs. No longer do you have to wait needlessly on repair work. Just call CEdar 2-6351 for the fastest possible service.
Our modern fleet service truck - fully equipped to handle any type of service call. Mr. Farmer... Our complete on-the-farm service is tailored to your needs. No longer do you have to wait needlessly on repair work. Just call CEdar 2-6351 for the fastest possible service.